Atelier.
A marketplace and seller dashboard for people who make things by hand.
- Client
- Tessel
- Platform
- Web, mobile web
- Timeline
- 24 weeks
- Year
- 2024
- conversion rate
- 2.3×
- median page load
- 0.8s
- active makers
- 2,100
We rebuilt the storefront, cart and seller dashboard for Tessel’s 2,000-plus makers. Pages now load in under a second, and a maker can list a product from their phone in five minutes.
The challenge
Tessel had grown from a few dozen makers to a few thousand on a storefront built for the first few dozen. Pages took four seconds to load, listing a product meant a desktop and an afternoon, and checkout lost half its carts.
What we did
We rebuilt in three passes: storefront, checkout, then the seller side. Product pages are server-rendered and cached at the edge, checkout went from five steps to two, and the listing flow was redesigned around a phone camera rather than a file upload.
The outcome
Conversion more than doubled in the first full quarter. The median page now loads in 0.8 seconds, and 2,100 makers actively sell through Atelier.
Scope
- E-commerce UX
- Design system
- React + Node
- Payment and shipping integrations
Colour palette
- #EAD9C4
- #2B2118
- #FBF7F1
- #8A5A3C
- #5D6F56
What made the difference.
- 01
Fast because it is simple
Server-rendered pages, edge caching and a strict image pipeline. No tricks, just less to load.
- 02
Listing from a phone
Photograph, describe, price, publish. Most makers finish their first listing in under five minutes.
- 03
Two-step checkout
Address and payment on one screen, confirmation on the next. Nothing else.
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